MAN7057 Digital Marketing Strategies Assignment Sample

• Subject Code : MAN7057
• Subject Name : Digital Marketing

Digital Marketing Research Proposal

Summary of Digital Marketing Strategies

The chosen topic is the ‘Digital Marketing Ethics’ and the research would be through the secondary data research and collate it from the pre-approved researched articles from the data systems . Through the collected the data would be based on the problems and the related to the researcher. The digital marketing importance can be assessed with the internet based researched information and to present information in the authentic and engaging way, that could identify the methodology underneath. The data presented would be transparent and related to digital marketing that could identify the information to be researched over. The basic research structure involves an active way to collate the authentic and original data and further to analyze the methodologically correlate it. It is important to digitally connect with the target consumers and to upscale the seller or the marketers. Through the active mode of connectivity and to define the purpose, it is essential to have the refined modes of marketing activities; to follow the constructive dealings and to correlate with the opportunities and problems, that could help to monitor the recent and the past marketing performance and to be part of the integral process. Further, it is important to have collaborative information and further to manage the data collection process. The process adopted would be predefined with the research objective, research plan, having adequacy of the research methodology of research, a compilation of data, assessment of data, and quality standards are focused on the entire process.

Contents

Summary.

Introduction.

Background.

Problem Statement.

Literature Review..

Methodology.

Project plan.

Comparative Analysis.

References.

Introduction to Digital Marketing Strategies

Through this paper, the purpose is to identify the digital media and the importance of penetration within the market. As per the 2008 statics, there have been active database users of 87.5% of the population who hold internet access (such as in Europe); and there are actively 98% to be youngsters (Chaffey, 2017). Though it is a massive number but is also ready to be involved with the digital revolution. It is also important to note how the globalization has actively helped the organization to expand through the digital transformation. As most of the users are now actively engage within the internet access, which can potentially be invited to expand with the global products consistently with the other countries (De Pelsmacker, 2018)

Background

While adopting the digital media, the basic challenge is to understand how the digital marketing managers who can be transparent and versatile to focus on the use of suitable search engines like Google, Alta Vista, Yahoo, etc. or p2p (peer to peer) for example YouTube, etc. (Hanlon, 2019) The steps to do digital transformation are the-::

• To have the target audience (Kingsnorth, 2019)
• To have appropriate internet pages/sites that could advertise products.
• To use the optimization of search engines that could be proactive with the visitors’ rate for the site and by replacing the high-ranking placement through the active search engine.
• Using a cost-effective approach that could increase sales and expand its profitability margin.

Problem Statement

It is important to understand digital media effects over consumer behavior and to identify the below problem statements-:

1. Quality of the content hampering the buying propensity of customers?
2. Is digital media ethics involved?

Literature Review

As per the Kingsnorth (2019) within his journal, the author has mentioned the information related to digital communication holds a wider impact over the customers and with the brand and the marketer.

 As mentioned by the Patrutiu-Baltes (2016) who has emphasized the key communication has to be more engaging and be more part of the persuasion that could further be impacting and having long term relations with the customers. Another alignment is how there can be promotional campaigns which would cause a sudden upheaval within the sales, and it is essential to deliver with the long term sales and also to carve out strategies. With the help of holding the promotional campaigns which can cause the relationship campaigns and how the customers can project as the recipient of service and certainly related to the product to the consumer. It is also important to be transparent and hold the emotional connections that could allow the customers to hold a higher share of customer loyalty and further to take the proactive steps to repeat sales and to have the wider mouth spread (Patrutiu-Baltes, 2016)..

The importance to hold the long run, marketing campaigns is to focus on the promotions of price and it is necessary to hold on to consumers who are more price-savvy and to be part of more non-loyal and also experiencing the loyal segments. Form the thoughts of the Kannan (2017) who has presented the document with the underlying study, has found how through the active customer service support it is essential to hold on to the cardinal parameter, and further how to repeat buying and be versatile with the cost spent on advertising campaigns. The other is the non-loyal customers that would actively be part of the companies and it is necessary to hold the promotional offers that could not stick to one company to classify the better deals.

As per the thoughts of Hanlon (2019) has mentioned to present are how digital marketing is the merged personalization along with the segmentation and it is necessary to hold on to the customized marketing. Same views has been opinioned by the De Pelsmacker (2019) presented through the active measure to measure the impact and to help in the personalization of content that could work over the brand communication. As the author has mentioned in the journal, it is the rate of response that can increase by two-thirds of personalization that could be incorporated within the email design and content. It is important to investigate and check with the importance of sales through emails and to have the double mean revenue per recipient by optimization through the email messages sent to the consumer.

Methodology

The method would be done through extensive research over textbooks, e-books, along with having online literature. It is important to incorporate the research and identify the current trends within the scope of marketing, purpose, and adequate challenges within digital marketing. Further, it is important to understand online marketing and further to advertise digital media with adequate marketing. For the consistency of the data only peer-reviewed articles, and from the wide white papers, along with the authentic survey-reports within the review.

As 98% of the youngsters do have limited internet access, it is also important to keep a check over the potential and to make a large impact over the digital sales. It is important to understand the buying behavior of the youngsters and to attain a.cost-effectiveness related to work and to select approx 100 students (age 18-25) and attain the survey to analyze such inclinations. Further, the rate of participants would be identified with the randomly based mitigation to the bias error.

Within the survey, a well draft questionnaire and to identify the personal questions like the common name, age, gender, and occupation of the student's such as-:

• How many times do you like to shop?
• Online shopping is better or physical store experience?
• Has digital advertising attracted you with buying behavior?
• Contents you buy with a more digital product?

Such questions would help to analyze how the data can be projected and checked how the products are more digitally advertised.

Project Plan

The research paper was completed in 18 days. Selecting a topic, choosing a methodology, preparing a literature review have been shown in the chart. Also, the preparation time is taken for data collection and its analysis, and the conclusion is also shown with the help of the below chart. The first two days involve selecting a topic and gaining approval and selecting the research method. The next four days were used to prepare a literature part and carrying out the data analysis. The rest of the time was spent on arriving at conclusions and recommendations.

Table 1: Timeline

Conclusion on Digital Marketing Strategies

To conclude, digital marketing is about the active component of marketing that utilizes internet and further includes the online based digital technologies for example the desktop computers, mobile phones along with using the digital media ways of selling the products and services The process adopted would be predefined with the research objective, research plan, having adequacy of the research methodology of research, a compilation of data, assessment of data, and quality standards are focused on the entire process. It is also important for the companies to identify the growing customer’s characteristics that are actively visiting the sites, and there would be one additional question as to what extent the customers visit all the stores and it is important to attribute to the changing segment. As customers have a large space of choices, it is important to adopt integrated marketing communication and to make collaborative sites for better media campaigning. he active mode of connectivity and to define the purpose, it is essential to have the refined modes of marketing activities; to follow the constructive dealings and to correlate with the opportunities and problems, that could help to monitor the recent and the past marketing performance and to be part of the integral process. Further, it is important to have collaborative information and further to manage the data collection process.

References for Digital Marketing Strategies

Behera, R. K., Gunasekaran, A., Gupta, S., Kamboj, S., & Bala, P. K. (2020). Personalized digital marketing recommender engine. Journal of Retailing and Consumer Services, 53, 101799.

Chaffey, D. (2019). Digital marketing. Pearson UK.

Chaffey, D., & Smith, P. R. (2017). Digital marketing excellence: planning, optimizing and integrating online marketing. Taylor & Francis.

De Pelsmacker, P., Van Tilburg, S., & Holthof, C. (2018). Digital marketing strategies, online reviews and hotel performance. International Journal of Hospitality Management, 72, 47-55.

Hanlon, A. (2019). Digital marketing: strategic planning & integration. SAGE Publications Limited.

Kannan, P. K. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22-45.

Kingsnorth, S. (2019). Digital marketing strategy: an integrated approach to online marketing. Kogan Page Publishers.

Patrutiu-Baltes, L. (2016). Inbound Marketing-the most important digital marketing strategy. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 9(2), 61.

Saura, J. R., Palos-Sánchez, P., & Cerdá Suárez, L. M. (2017). Understanding the digital marketing environment with KPIs and web analytics. Future Internet, 9(4), 76.

Todor, R. D. (2016). Blending traditional and digital marketing. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 9(1), 51.

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